Once again, it is time for all of us – as lovers, long time buyers, and supporters of American Girl to unite.

For a while now I haven’t really been fond of what AG is doing. Discontinuing the Bitty Twin line, bringing in the Wellie Wishers (which, although are cute, do look like a Toys R Us brand), the new packaging, zip ties on their necks, and now get this – sewn on doll underwear.

I don’t know about the rest of you, but I am personally really upset in the direction AG is going – with the choices that are being made. The boxes we get our dolls in look so cheapy – it makes me feel like they’re something from Walmart. I’ve always loved their doll boxes and all their packaging – everything felt like a keepsake – like you were buying something super special.

Oh – and what I really can not stand – is that you can now buy American Girl products (dolls included) in Toys R Us and Kohls.
Now I know that a lot of people like that because they don’t have stores close by, but here’s the thing – AG is supposed to be special. I’d rather buy their stuff online than from a place like TRU or Kohls! Every time I see AG products in those stores my heart sinks. I feel like the special, keepsake, high quality of these dolls and products have died down.

And that is what I’m here to talk to you about…

American Girl hasn’t been the same for a long, long time. For years the quality has been leaving us, but I’ve never really thought about it all that much – until now. The historical outfits are too modernized, the packaging stinks (really, holes got in some of the outfits because of how they were packed), their movies are AWFUL now (seriously, where did their effort go? Samantha and Felicity are AMAZING movies!), they’re making their stories way too similar, and now we’re getting sewn on underwear?? Really??

I am going to be writing to AG – kindly telling them how I feel and asking for the quality AG to return.

I ask you to do the same. American Girl believes that girls can make a difference, right? Then let’s make a difference!
I believe that if we all work together that we can make a difference – I believe there is a chance that we can get quality AG back!

So please, send them a letter, write them an email – whatever works best for you! I only advise that you are kind in your letter – please don’t hate on them 😉

And once you have decided to help – I ask that you put this button on your blog with a link back to this post and also share this post all around the blogosphere (or even Instagram and YouTube if you have those!) – the more people that see this, the more people we’ll get to participate. And the more people we get to participate – the bigger the chance we have to make a difference. 🙂

Thank you all!

~Jaclynn~